Julio Rodriguez

Hi, I'm Julio Rodriguez

Senior UI/UX Front-End Developer

I engineer scalable, accessible, and high-performance web applications, combining robust component architecture with modern browser capabilities.

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About Me

I'm a front-end developer with close to two decades of experience shipping production web applications for airlines, cruise lines, and consumer brands, with deep expertise across React, Vue, and vanilla JavaScript.

I specialize in translating high-fidelity design into pixel-perfect, DRY, reusable components — following Atomic Design principles and building style guides that keep design and engineering in sync across large product teams.

Beyond components, I own the details that make a site fast and discoverable: SEO, Core Web Vitals, and Progressive Web App features like service workers and push notifications, backed by tools like Lighthouse, YellowLab, and WebPageTest.

I'm an active mentor and lifelong learner — always exploring new frameworks (currently Svelte, RedwoodJS, GraphQL) and sharing what I learn with the teams I work on.

Professional Experience

Senior UI/UX Front-End Developer

Norwegian Cruise Line Holdings (NCLH)

Jul 2018 — Present

Lead front-end development for NCLH's booking and marketing platforms, translating design-system mockups into production Vue.js components at scale.

  • Build UI/UX using Atomic Design patterns on top of Google Closure Templates (Soy)
  • Develop and maintain DRY, reusable components in Vue.js integrated with the Soy templating layer
  • Translate Adobe XD, Photoshop, and Sketch/InVision mockups into pixel-perfect, interactive modules
  • Use Webpack, ES6, jQuery, and SASS to build and bundle production front-end features
  • Sole owner of a component system spanning multiple booking and marketing surfaces, keeping design and engineering consistent across a long-running, high-traffic platform
Vue.jsES6WebpackSASSjQueryGoogle Closure Templates

Front-End Developer

Everymundo

Dec 2016 — Jul 2018

Built customer-facing booking experiences for airline clients, replacing legacy Twig modules with a documented, reusable React component library.

  • Translated airline client mockups into pixel-perfect, accessible, SEO-ready websites
  • Built React components (booking flows, price calendars, flight accordions) matching each client's brand identity
  • Created a customizable style guide in Storybook, replacing legacy Twig-based modules
  • Wrote unit and integration tests with Karma, Mocha, and Chai
  • Implemented Progressive Web App features to improve airline site performance and UX
  • Replaced legacy Twig templating with a reusable, Storybook-documented React component library used across multiple airline clients
  • Shipped PWA capabilities that measurably improved load performance and user experience for airline booking sites
ReactJavaScript (ES6)BootstrapLessKarmaMochaChai

Front-End Developer

LVMH OnBoard.com

Nov 2015 — Dec 2016

Converted PSD designs into interactive features on a Drupal CMS, with a strong focus on responsive design, SEO, and email campaign delivery.

  • Brought PSD designs and interactive features to life on a Drupal CMS using AJAX and AngularJS
  • Built responsive layouts with Bootstrap 3 and validated site health with MOZ, Google Insights, YellowLab, and WebPageTest
  • Developed email campaigns using Mailchimp and Mandrill
  • Introduced service workers and push notification features to the site
  • Introduced service worker and push notification support, an early PWA feature for the platform
AngularJSDrupalBootstrap 3AJAXMailchimpMandrill

Web Developer

Original Impressions

May 2015 — Nov 2015

Developed and maintained websites for national and regional brands, alongside marketing artwork production.

  • Built and maintained customer websites for brands including Burger King, Club Med, Pollo Tropical, Handtevy, MapaTravel Group, and Gibraltar Bank
  • Prepared and customized artwork for marketing and advertising campaigns using the Adobe Suite
  • Delivered web updates across six concurrent client accounts without missing a deadline
HTML5CSS3JavaScriptAdobe Suite

Front-End Developer

Independent / Freelance

2005 — Present

Ongoing freelance web design and development practice, from WordPress customization to modern React side projects.

  • Design and build websites for individual and small-business clients, including bizmarketing.us, dealby.us, and apggraphics.com
  • Customize WordPress themes and plugins, and optimize sites for SEO and email marketing
  • Build React side projects using Hooks, Redux, and the Context API
  • Maintained a two-decade freelance practice alongside full-time roles, staying hands-on with new frameworks and tooling
ReactWordPressJavaScriptSEO

Skills & Technology Stack

Core & Languages
HTML5CSS3JavaScript (ES6)JSONSASSLESSBEMPWA
Frameworks & Libraries
React (Hooks)Vue.jsjQueryjQuery UIBootstrapGSAPHandlebars
Tools & Platforms
GitGulpWebpackNode.jsJekyllWordPressGoogle AnalyticsGoogle InsightsMailchimpMandrill
Design
Adobe XDAdobe PhotoshopAdobe IllustratorAdobe InDesignSketchInVisionAtomic Design
Currently Learning
SvelteRedwoodJSGatsbyGraphQL

Featured Projects

NCLH Booking & Marketing Components

Reusable Vue.js component system for Norwegian Cruise Line's booking and marketing pages, built on Google Closure (Soy) templates and Atomic Design principles.

Key engineering decisions

  • Layered Vue.js on top of an existing Soy templating system so teams could adopt component-based UI incrementally
  • Followed Atomic Design to keep booking-flow components consistent across dozens of marketing pages
Vue.jsGoogle Closure TemplatesSASSWebpack
Airline Booking Component Library

A Storybook-documented React component library (booking widgets, price calendars, flight accordions) used across multiple airline clients at Everymundo, replacing a legacy Twig-based system.

Key engineering decisions

  • Designed components to be brand-configurable so a single library could serve many airline clients
  • Backed components with Karma/Mocha/Chai tests to keep booking-critical UI regression-free
ReactStorybookKarmaMochaChai
Progressive Web App Rollout

Introduced service workers and push notifications across airline and cruise line sites to improve repeat-visit performance and re-engagement.

Key engineering decisions

  • Prioritized caching strategies around booking-flow assets, the highest-traffic paths
  • Validated improvements with Lighthouse, YellowLab, and WebPageTest before rollout
Service WorkersPush APILighthouseWebPageTest
This Portfolio Site

This site: a Next.js portfolio with a live contact form, a full-stack CRUD demo, and an engineering playground.

Key engineering decisions

  • Kept the whole stack file-based and dependency-light rather than reaching for a CMS or admin panel
  • Used Route Handlers (not Server Actions) for the CRUD demo so the client → API → DB flow stays visible
Next.jsTypeScriptPrismaPostgreSQLFramer Motion
Repo

Get in Touch

Have a role, project, or question in mind? Send a message and I'll get back to you — or reach me directly at [email protected] or (786) 5205860.